Wenzel Rebrand

Wenzel has been around since the 1800s and has grown to be a family camping brand that’s approachable and affordable. The current logo and branding felt stuck in the 1980s, so I rebranded Wenzel to feel like a modern brand, that’s still approachable but focuses on its vintage routes. As a brand that’s heavily marketed at Walmart and Target, Wenzel needs to stand out from other brands such as Coleman, Ozark Trail, and Slumberjack. I created a brand book for Wenzel that features a new logo design, Brand Identity, Brand Positioning, and Strategy.